It is probable consumers would love to jump between immersive experiences and games with a reasonably persistent persona just as easily as they can surf from one website to another or jump from Amazon retail to Amazon Prime video with the same profile and personalization. It all comes down to: what will the consumer love? And I want a great experience off the back of that.” I don’t believe in either “play to earn” or even “play and earn.” Maybe I’m a little traditional in that sense, but I believe in the value exchange that occurs between brands and consumers, who feel, “I’m paying for entertainment either with money or with my data. Many argue this is why you need non-fungible tokens (NFTs) to drive interoperability, but I don’t think that’s the case. That is the kind of promise of what a future metaverse could be for everybody, not this idea of individual, siloed experiences. The aim is for the future to become as open as the internet was when it was first launched. How will the physical and online worlds finally combine? That, for me, is what the metaverse could and should be. But it certainly should be a place where you can explore some kind of 3D space with a representation of yourself that crosses over from one experience to another and while maintaining certain attributes that link different experiences, both in the back end and front end.
Some think of it as the next generation of the internet, which I think may almost be a bit too broad. My vision is closer to the more expansive idea of the metaverse as the next generation of digital engagement.
So, how can we build that in a way that allows kids to have these creative, social experiences that they deserve and want, but build it in a way from the ground up so we’re not trying to layer over it and fix it in the future. I think this idea of the metaverse as a connected sandbox where people can play and cross over from one place to another is key and lends itself to the core of LEGO’s mission that I still feel strongly about.īut, equally, in the same way that you wouldn’t want a child walking alone in one after midnight, you wouldn’t want the same thing to happen in the metaverse.
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